good day shop on monroe

Thoughtfully considered goods for your every day

Good Day Shop is a boutique style retail store in Madison, Wisconsin. We carry mindfully-made home and lifestyle goods from designers, makers and indie brands we believe in. Our brick and mortar is on Madison’s near west side and we host events throughout the city like our signature holiday market, Good Day Market.

We started retail through a series of pop-up retail experiences from Good Day Collective in fall/winter 2018 to hosting a showroom and retail shop at our home base creative studio in an industrial retail setting.

While our brick and mortar is permanently on Monroe Street, we still get geeked about experience design and you can expect new collaborations to evolve beyond our walls (and online) over time.


From 2016 - the beginning of 2020, we were focused on building a community around handcrafted goods and the people that make them. At the center was a 4,800 square foot creative studio on Bryan Street where we had private unit rentals for professional makers, professional membership, creative workshops, meetups and more. It was our place to connect, collaborate make and grow together. While we closed the doors of the studio February 1, 2020 to focus efforts on growing the Good Day brand, our commitment to growing local economy will still be at the heart of everything we do.



Sarah Artz is an entrepreneur and sometimes marketing consultant. She's an experience-creator, conversation-seeker and why-asker. She founded One-OneThousand, a creative business that built a local economy around handcrafted goods. And now, she's the proprietor of Good Day Shop, a boutique destination for mindfully-made home and lifestyle goods. In her spare time, you can find her making rounds at the dog park, catching a good flick, or laughing over a margarita-on-the-rocks-with-salt (please). Connect with Sarah for consulting, speaking or collaboration opps here:


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